The Importance of On-Line Reputation

Why is Reputation So Important

In the early days of the internet where choice between suppliers was limited there was no need to care about your on-line reputation, but these days with so many review sites and increased competition it is so so important to have a 5 Star reputation.

This is especially true within the travel niche where there is a huge choice and companies like TripAdvisor give travellers an unbiased view of what its really like to stay in a hotel.
These days it's not usual for a consumer to read an average of ten reviews before making a purchasing decision.

92% of consumers now read online reviews for local businesses!

Local Reputation Companies

Below are a list of companies where consumers can leave and read reviews for local businesses.

  • Brownbook
  • Facebook
  • Foursquare
  • Google Business
  • Hotfrog
  • Martindale
  • RateMD
  • Scoot
  • Thomson Local
  • Touch Local
  • TripAdvisor
  • Yelp
  • Zomato

SME Review Companies

If your an SME as opposed to small business there are number of reputation companies that have partnered with Google to include star reputation ratings in the Google listings.

  • Bazaarvoice
  • Bizrate
  • E-Komerco
  • Ekomi
  • Feefo
  • KiyOh
  • Klantenvertellen
  • Poulpeo
  • PowerReviews
  • PriceGrabber
  • Reevoo
  • Reseller Ratings
  • ShopAuskunft
  • ShopVote
  • Shopper Approved
  • The Feedback Company
  • Trusted Shops
  • TrustedCompany
  • Trustpilot
  • Verified Reviews
  • Yotpo
  • Zoorate

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