A new role all business need in the internet age is that of a Social Media Manager whose main responsibility is to look after social media channels which have become vitally important in maintaining a connection with your customers and potential customers.
Typically this will include working with the following services:
- Facebook Pages
- Google Plus
Generally duties of a social media manager resolve around the following tasks:
- Responding to Queries
- Creating posts on news etc.
- Create and Update Social Covers
- Increase Followers
Many companies don't realise this but Social Covers tend to dominate the top section of social media pages (above the fold) and actually provide a bill board for their business, its vitally important therefore that they are convey the right message.
For many smaller businesses where they only have in-frequent queries coming in via social media it's possible to avoid hiring a social media manager all together and outsource the creation of posts and social covers.